BGMI Jiggle Wiggle campaign
BGMI Jiggle Wiggle campaign
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Battlegrounds Mobile India (BGMI) is all set to shake the Indian market with a new campaign film in collaboration with JUNGLE, which is a production house based in Mumbai. The movie Jiggle Wiggle is centered around Babubhai, who is an avid gamer.

The movie is going to work as the medium to bring gaming close to Indian Pop Culture. According to a press release, the movie will deal with the imagination of India with ‘Jiggle Wiggle,’ which is Babubhai’s signature move.

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The movie will explore the entire lifecycle of the Jiggle Wiggle trend. It will include the journey of its initial days in the game, which will be followed by how the trend took the industry by storm as it influenced social media and worked as a catalyst in uniting marketers, gamers, dancers, sportspersons, rappers, and more.

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All about the Jiggle Wiggle Campaign in BGMI

The Jiggle Wiggle campaign by BGMI works as proof of integration between Indian culture and one of the most loved battle royale games (of course, I am talking about BGMI here). The feature film is specially created to touch both the urban streets and rural terrains as well.

As claimed by the franchise, the movie will emit the essence of BGMI and leave an impact on Indian youth by telling them how the game is helping make trends all over the nation. The film is said to be a mixture of efforts invested by popular gamers, dancers, celebrities, rappers, dancers, and other popular people who were a part of the campaign.

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What else do you need to know?

The in-game campaign related to the movie will be connected to different aspects before the film makes its debut in the market. The main character, Babubhai, has been deployed in the movie through different conversations in the terrains of BGMI.

As for Babubhai, he has been successful so far in terms of creating a buzz for the movie by collaborating with the community and dropping easter eggs. The 220-second content piece is kind of a tribute to the Indian gaming community. The campaign will focus on making Jiggle Wiggle a permanent theme of Battlegrounds Mobile India.

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It will be seen on the in-game billboards, different music tracks, in-game events, etc. According to the Associate Director of Marketing at Krafton India, Srinjoy Das, the movie will carry the flavors of the iconic movie ‘De Jiggle.’

Conclusion

As of now, the engagement campaign for the movie is going on, and the community is excited for the movie to launch. The best part about the movie is that it will be available to stream on the official YouTube channel of Battlegrounds Mobile India.

Until now, we don’t have a date for the release. Speculation is that the movie will go on the floors by the end of January or the first week of February.

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