Netflix is now testing vertical videos for mobile users. It will help Netflix fight short video apps. Users love Instagram Reels, YouTube Shorts, and TikTok today.
So, Netflix is focusing on keeping people stuck on the Netflix platform. With vertical clips, people can discover shows easily. This move helps Netflix stay strong in the mobile video space.
Related Article: How to Delete a Netflix Account Permanently
Netflix is Testing Vertical Videos for Mobile Phones
Netflix is reportedly testing a new feature that lets you enjoy short videos. It only shows vertical videos inside the mobile app. These videos are from Netflix’s own shows and movies. Users can swipe up to scroll through video clips. Each user gets clips based on their personal watch history.
You can spot them in the “Today’s Top Picks for You” section, so different people will see different videos. It is not random but based on your taste. If you like a clip, you are allowed to watch the full show. Or tap the plus icon to save for later. You can also share the clip with your friends.
Netflix is testing vertical videos for mobile globally. It is supposed to arrive for iOS and Android users soon, and you will be able to spot it in a new in-app tab. Users can find it easily and scroll instantly.
This feature is similar to Reels and Shorts. But it focuses only on Netflix’s original content. So, users will find more shows without leaving the app. The goal is to keep people engaged on Netflix longer.
Related Article: Jio Offers Free Netflix Subscription with this new Plan of Rs 1799
Netflix’s Strategy Behind This New Mobile Feature
Short-form content is growing fast around the world. People enjoy watching small videos on their phones daily. Apps like TikTok, Instagram, and YouTube lead this space. Netflix is now focusing on this trend with its own feed.
Netflix already tried something like this in 2021. That feature was called “Fast Laughs” with comedy videos. But the new feed includes more genres like drama and thrillers. It is made for a wider audience, not just comedy fans.
This feed also acts like a discovery tool. People can find new shows quickly and easily now. It removes confusion about what to watch next. Netflix is making content discovery faster and more visual.
This change comes as competition grows between platforms. Everyone is trying to get more mobile screen time. Even Netflix, with 300 million users, feels that pressure. This move helps it compete with TikTok and others.
Other apps like Tubi and Peacock have tried similar ideas. They now offer short video playlists from shows and sports. Netflix wants to offer something better and more personal.
Related Article: Netflix introduced ad-supported, cheaper subscription plans
Netflix’s Other Big Updates Alongside Vertical Videos
Netflix is also redesigning its TV homepage layout. The new design looks cleaner and shows bigger titles. The navigation bar is now placed on top of the screen. Earlier, it was on the left side for all users.
When you hover over a title, it expands now. You will see a short preview and content description. Some titles also carry labels like “Top 10” or “Award-Winning.”
Netflix has improved its recommendation system, too. It now considers what you searched for or watched recently. For example, if you like the show “Wednesday,” similar shows appear next.
Netflix also shared news of an AI search tool. This new tool will help users find shows faster. It uses smarter suggestions based on your viewing habits.
These changes make the app smarter and easier to use. It helps Netflix stand out among other streaming platforms.
Related Article: Netflix adds or supports the Hindi language user interface
The Final Words
Netflix is testing vertical videos for mobile to compete better. It wants users to stay on its app longer. The clips are short, useful, and based on your taste.
Along with this, homepage design and AI tools are coming. Netflix is working hard to make content fun and easy. These updates show how Netflix is growing smart and mobile-first.
For the latest tech news, follow Hogatoga on Twitter, Facebook, and Google News For the latest tech-related videos, Subscribe to our YouTube Channel and Newsletter.
