Instagram Rolls Out Diwali-Themed Meta AI-Powered Effects to Celebrate the Festival of Lights with Technology. IG has launched new limited-time Diwali effects for Stories as well as its Edits app.
Meta AI powers these effects and allows users to decorate their photos and videos with cultural designs. The festive filters are available till October 29.
Instagram Rolls Out Diwali-Themed Meta AI-Powered Effects for Stories
Instagram has added new AI-based Diwali filters for users in India, the US, Canada, Singapore, and Australia. These effects bring festive energy to Stories and posts.
Meta AI powers the feature, helping users restyle their photos with vibrant visuals inspired by Diwali traditions.
The company introduced three effects for images: Fireworks, Diyas, and Rangoli. For videos, users can apply Lanterns, Marigold, and Rangoli effects. These designs symbolize joy, colour, and light, key elements of Diwali celebrations.
To use the effects, users must go to Instagram Stories and tap the Restyle icon. After selecting an image or video, they can pick any Diwali-themed filter from the effects browser.
Meta AI will then apply the selected design automatically. Users can also refine the results with text prompts and publish them directly as Stories.
These effects not only make Stories more attractive but also showcase how AI is shaping modern celebrations. The feature encourages creativity while keeping cultural traditions alive through digital expression.
AI-Powered Diwali Effects on the Edits App and Ray-Ban Glasses
Meta has also brought the Diwali-themed effects to its Edits app. The app allows users to enhance videos using the Restyle option, powered by Meta AI.
It helps transform simple clips into professional-looking Diwali content with minimal effort.
Steps to use Diwali effects in the Edits app:
- Open the Edits app and tap on the + icon.
- Select a video from your gallery or capture one.
- Tap on the Restyle tab at the bottom of the screen.
- Under the Diwali section, pick Lanterns, Marigolds, or Rangoli.
- Meta AI will apply the selected effect instantly.
- Adjust settings like resolution, colour, or frame rate before exporting.
Meta has also extended these AI-powered effects to Ray-Ban Meta glasses. Users can say, “Hey Meta, Restyle This” to automatically add Diwali themes to their photos or videos.
This integration shows Meta’s vision to blend AI into its hardware and apps seamlessly.
Meta’s AI Strategy Behind the Festive Launch
This initiative is not just a seasonal update but part of Meta’s larger AI strategy. By using cultural moments like Diwali, Meta is testing and improving its AI tools. Every effect applied helps train its models, improve content generation, and understand user preferences.
Meta aims to make professional-level creativity accessible to everyone. With just a few taps, users can create stunning visuals that once required design skills or costly tools.
This move also strengthens Meta’s position against rivals like TikTok and Snap, which are building their own AI-based editing systems.
The Final Words
Instagram Rolls Out Diwali-Themed Meta AI-Powered Effects to bring light, colour, and joy to digital celebrations. These effects are available till October 29 on Instagram, the Edits app, and Ray-Ban Meta glasses.
With AI-driven creativity, Meta combines culture and technology beautifully. This launch not only celebrates Diwali but also marks a new era of smart, festive content creation.
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