WhatsApp rival Messaging App Zoho’s Arattai Launched in India and is creating strong buzz. The Chennai-based Zoho Corporation developed Arattai as a local alternative to WhatsApp.
The app is free of ads and highlights privacy-first values. Many call it India’s closest WhatsApp rival. With unique features and local trust, Arattai is gaining popularity among millions of Indian users.
WhatsApp Rival Messaging App Zoho’s Arattai Launched in India
Arattai first launched in 2021 as an experiment. The word Arattai means “chat” in Tamil. Today, it is one of the top-ranked apps in India. The rise happened after several leaders and experts praised the app.
Union Education Minister Dharmendra Pradhan urged Indians to support local apps like Arattai. Tech leaders even described it as “India’s WhatsApp killer.”
Arattai offers multiple unique features not available on WhatsApp.
- Meetings feature: Let users create, join, and schedule meetings. It works like Zoom or Google Meet inside the messaging app.
- Pocket feature: Works like personal cloud storage. Users can save notes, links, photos, and media for easy access.
- Mentions feature: Shows every message where the user is tagged. This prevents missing important notifications.
- No ads: The app does not show any advertisements. It also does not share user data for ads.
- No forced AI: WhatsApp is filled with new AI tools. Arattai has no forced AI features yet.
Arattai also stores user data only in Indian servers. This helps build trust among users who value local data security.
Facing Privacy Concerns
Arattai promotes itself as spyware-free and secure. However, one major drawback remains. The app does not provide end-to-end encryption for text messages yet. WhatsApp, Signal, and Telegram already use end-to-end encryption for messages, calls, and videos.
Currently, Arattai provides encryption only for calls and video chats. Text messages remain partly exposed. Privacy-conscious users have raised concerns about this missing feature.
Despite this issue, many users are still joining the app. They appreciate its no-ads policy, India-first approach, and extra features.
Zoho’s Arattai App Experiencing Rapid Growth
Arattai has suddenly gained millions of downloads. With this surge, the app is also facing technical challenges. Some users reported slow OTPs during sign-ups. Others experienced delayed contact syncing and slight lag issues.
Zoho admitted that the servers are under huge pressure. Founder Sridhar Vembu said infrastructure is being expanded quickly. The company is preparing for another 100x surge in usage.
Upcoming updates will bring new features and stronger performance. Zoho plans global growth while keeping Arattai proudly “Made in India.”
The End Note
WhatsApp rival Messaging App Zoho’s Arattai Launched in India and is rising quickly. With features like Meetings, Pocket, and Mentions, it brings useful tools beyond WhatsApp.
It is free of ads, does not push AI, and stores data locally. However, missing text chat encryption remains a big concern. Still, Arattai shows strong promise as India’s trusted messaging platform.
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