Snapchat rolls out Sponsored AI Lenses for brands. This new feature helps brands connect with users better. It uses advanced AI to create special selfie moments.
Users can enjoy fun, creative, and personalized experiences. Brands save time and money using these tools. It is a new way to advertise with better results.
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Snapchat Rolls Out Sponsored AI Lenses for Unique Ads
Snapchat has launched a new ad format for brands. It is called Sponsored AI Lenses on the platform. These lenses use generative AI to make fun scenes. When users take selfies, they see AI magic. Their faces appear in different AI-generated backgrounds easily.
The AI Lens works with preset poses and prompts. One lens can give up to 10 different scenes. Users enjoy seeing themselves in different AI environments. This makes the experience more playful and creative.
Snap says this tool saves time and effort. Brands don’t need 3D or VFX designs anymore. AI templates now do all the creative work quickly. Brands can now launch ads faster than before.
Snap said, “We refined our AI for two years.” Their goal is fast, high-quality ad experiences. Big brands like Uber and Tinder have already tested it. Tinder lets users see “My 2025 Dating Vibe.” Uber added a Thanksgiving theme to their lens.
Snap noticed people spent more time with these ads. These AI Lenses got better results than normal ones. Users enjoyed interacting with the personalized ad content.
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Snapchat Rolls Out Sponsored AI Lenses for a Better Experience
These AI-powered lenses are inside the Lens Carousel. They are not AR, but still feel very interactive. They allow users to place themselves in digital scenes.
Users can create AI selfies without special tools. The format helps brands get higher user engagement. It also brings fun and new storytelling experiences.
Snap said, “This lets users express and share brands.” It becomes easy to share favorite brand moments online. These new lenses are built for strong social reach.
Snap also supports brands through Lens Studio templates. These templates help brands make lenses easily. Brands do not need expert developers to create ads.
Snap also helps companies find top AR creators. This saves money and effort during the ad process. Sponsored AI Lenses bring big results with simple steps.
These lenses give users something fun to share. It builds emotional bonds with both brands and friends.
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Snapchat Rolls Out Sponsored AI Lenses with High Reach
Snapchat shared data about the reach of these ads. Sponsored AI Lenses give 25–45% more impressions daily. Brands may get front-camera placement in the app.
Though not confirmed, the top position gives big exposure. This helps brands stand out from their competition.
Snap’s research shows that lenses are shared more than posts. Especially among close friends and family connections. That increases brand visibility in a natural way.
Snapchat Lenses are used 80 billion times each month. About 85% of users try lenses every single day. This shows a strong interest in lens-based experiences.
With Sponsored AI Lenses, brands tap into large audiences. These tools provide fun, personal, and shareable moments. They offer real value to both users and companies.
Snapchat is making digital ads smarter and easier now. This trend could shape the future of mobile ads.
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The Final Words
Snapchat rolls out Sponsored AI Lenses for brands’ growth. These lenses bring creative and personal ad experiences. Users enjoy sharing fun content with their friends.
Brands save time and still create amazing promotions. Big names like Uber have already seen great results. This new feature may soon change digital advertising forever. It’s a smart move by Snapchat for the future.
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